Project-03
Clover Sonoma
Who Knew Real Food Could Be So Egg-cited?
The Hens In Clover Sonoma Knew Best.
Award:
2024 Academy of Art Spring Show
Team:
Winnie Wan - Art Direction, Copywriting
Lisa Chang - illustration
Instructor:
Ross Patrick
Award:
2024 Academy of Art Spring Show
Team:
Winnie Wan - Art Direction, Copywriting
Lisa Chang - illustration
Instructor:
Ross Patrick
BriefMake it an 'egg-cellent' choice for customers.
Clover Sonoma, a beloved California dairy company, aims to elevate awareness of its pasture-raised, organic eggs. With minimal current marketing and strong competitors, it seeks to crack these challenges by highlighting the superior quality and benefits of their premium pasture-raised eggs, making them a popular choice among consumers.
Storyboard
IdeaReal food is so good!
To reinforce the message of 'pasture-raised, organic eggs,' the campaign humorously depicts Clover Sonoma's hens living their best natural life. It spins a tale from the worms' perspective, living peacefully until they meet their fate with the hens. This story shows how the hens roam freely, munching on real food, living their best life, and resulting in the best eggs.
Landing Page
Poster
Project-03