Project-01
FANTA & Rick and Morty
Dive Into The Fizz
Meet with the coolest squad in this hot summer.
Award:
SF ADDY Silver - Integrated Campaign
2024 Academy of Art Spring Show
Team:
Winnie Wan - Art Direction, Copywriting
Instructor:
Terry Jones
Ross Patrick
Street Billboard - Dive Into The Fizz
BriefRevitalizing Fanta for GenZ.
Fanta, a beloved childhood brand, faces the challenge of retaining teen loyalty as they quickly outgrow it. To reestablish Fanta as the preferred sparkling soda for today's teens, the brand needs a headline-making act that resonates with Gen-Z, those born after 2004. As the world's leading fruit-flavored soda, Fanta aims to stay relevant in their lives, unlocking the next phase of growth by adapting to their evolving tastes and values.
Packaging Design
Billboard
IdeaTake you Through the Fizzy Adventures.
"Rick and Morty" warps minds and tickles funny bones, especially for adults aged 18-24. Beloved by millennials and Gen Z for its sci-fi, humor, and social commentary, this cult classic inspires our campaign, which catapults Fanta into the wacky world of "Rick and Morty." Fans are invited to join Rick and Morty on inter-dimensional, multi-flavor escapades. It's a nostalgic trip with a fizzy twist that’ll make your taste buds dance.
Web Game
Landing Page - The Fizzy Adventures
Social Media
Food Truck
Project-01