Project-03
The North Face
Be Ready
Be ready for the next coming.
Award:
2024 SF ADDY Bronze - Integrated Campaign
Team:
Winnie Wan - Art Direction
Adhirath Bhatotia - Copywriting
Kliverth Matos - Production
Instructor:
Roger Muller
Award:
2024 SF ADDY Bronze - Integrated Campaign
Team:
Winnie Wan - Art Direction
Adhirath Bhatotia - Copywriting
Kliverth Matos - Production
Instructor:
Roger Muller
BriefExplore Fearlessly.
The North Face aims to connect with young adults aged 22-26, just beginning their new life journeys. Our mission is to inspire confidence and resilience, encouraging them to embrace the future and never stop exploring.
IdeaBe Ready.
Life brings a range of emotions—challenges, happiness, and more. Whether you're a student studying abroad for the first time or someone moving to a new place, these unfamiliar experiences can make you feel like an alien in a different world. But these moments are all part of the journey and help us grow. Embrace every phase, prepare for growth and exploration, and be ready for the next with The North Face.
30s spot